Brief
To develop a name and identity to bring a boutique property development in Clerkenwell to life. To design something different and creative that will help the property stand out and appeal to the intellectually cool target market.
Response
Being situated in the heart of Clerkenwell I developed a concept that focussed on living at the core of cultural and designer London. We named the development The Orchard because it suggests that it is a vibrant place to live with an abundance of interesting things to do surrounding it. The visual of tree rings and wood grain supported the name and concept and therefore became an effective visual glue for the overall identity, becoming in some places witty, and in others informative.
Completed while at Jack Renwick Studio.
Completed while at Jack Renwick Studio.