Brief
This innovative new drink has a low alcohol content and includes a fusion of minerals, berries, herbs and spices, making it as, if not more refreshing than water. It was my task to develop a name and brand identity that reflected these unique qualities and appealed to a healthy, active adult market.
Response
Beer was originally made in the desert using berries, herbs and water. The desert is also somewhere people crave hydration and refreshment, this therefore became the basis of my concept and provided me with a rich visual language. We chose to name the drink Dune Surfer as it conjures up images of energy and freedom reflecting the essence of the drink. I crafted the iconic word mark to look like tracks in the sand and used the language of the desert to embellish the labels.
Completed while at SomeOne.
Completed while at SomeOne.