BRIEF
To develop a look and feel for a new company called Homemade Jams.
Homemade Jams was created to give emerging artists a platform to arrange gigs directly with their fans. By hosting gigs in people’s homes and non-traditional venues they hope to shift the focus back to the music. It’s about bringing together the best new acts with engaged audiences.
Homemade Jams was created to give emerging artists a platform to arrange gigs directly with their fans. By hosting gigs in people’s homes and non-traditional venues they hope to shift the focus back to the music. It’s about bringing together the best new acts with engaged audiences.
Response
The gigs are always in different locations so the identity needed to be very flexible.
I developed a graphic language around spray paints so they could brand any location they were in easily and effectively.
The colours are bold neon colours that reflect lighting at gigs but also to ensure the identity stood out in dark venues.
I crafted a bespoke stencil font for the logo and die-cut an actual stencil for them so they can spray their logo onto anything they want, where ever they are so the space is always branded.
I developed a graphic language around spray paints so they could brand any location they were in easily and effectively.
The colours are bold neon colours that reflect lighting at gigs but also to ensure the identity stood out in dark venues.
I crafted a bespoke stencil font for the logo and die-cut an actual stencil for them so they can spray their logo onto anything they want, where ever they are so the space is always branded.